What does being a Fashion Director mean?
A Fashion Director oversees everything related to fashion in a magazine—from evaluating trend reports, assigning and managing profiles and interviews, coordinating the shopping pages, overseeing major fashion shoots, to selecting covers month to month. A Fashion Director is in charge of editing every section of the magazine and must have a strong point of view to lead the entire fashion team. The work is highly creative, and we always work closely with photographers and stylists to curate everything readers will see.
What is a typical day for you at home in Mexico City?
Every day is pretty different, but I’m a morning person, so I love waking up early and having a nice, calming cup of tea before working out. I start my workday around 9 AM, go to the office twice a week, and work from home on Mondays and Fridays. Every day is different for me. Sometimes I have meetings with designers or a photographer, or there’s a photoshoot or an event, and sometimes it’s just a full day at the office. I don’t think I’ve ever had a consistent work routine.
What do you think is next for Latin American fashion? Are there any trends you think will lead the next couple of seasons?
Both Mexican and Latin American designers are having a moment. The market is growing, and people around the world are showing increasing interest in the region. Designers are moving away from florals, flowy dresses, and other concepts traditionally associated with being “Latin” and taking a more avant-garde and contemporary approach.
What do you like the most about your job, and what do you like the least?
I like how my job always surprises me with new challenges. I get to collaborate with incredibly talented people and learn from them daily. I love creating images that will forever be remembered or used as references. The most stressful part is managing budgets and putting numbers together.A content creator also partners with brands for paid content which is very fun because I can be creative and style the pieces my way. I love creating content – it is something I have always loved doing even when I was younger and how my social media organically grew! I love connecting with people across my platform, traveling and curating interesting and organic content.
What do you do when you lose inspiration?
I never lose inspiration. Everything around me constantly inspires me—a book, artwork, someone on the street, a film, or even a poem. I’m very curious, always seeking new things, asking many questions, and looking for answers.
What has been the biggest challenge and advantage in transitioning editorial into the new digital age?
The world is changing very fast, and we must be able to keep up. New generations are all digital. It’s very immediate, and you get to see everything firsthand. So we now think of print and digital as one, and we have to speak to all our readers across all age groups.
What do you think has been the biggest challenge for Latin American brands that haven’t transitioned into the global market?
Latin America is still a growing market and has seen rapid growth in the last few years, but global interest has been slow. However, now everyone is looking at us, seeking new and emerging talent. This is just the beginning, and I think we’re about to really shine.
What trends do you think will never go out of style?
The ones that don’t follow trends.
What type of social media content are you tired of seeing?
I don’t like when people pretend to be someone else. I prefer content that’s authentic and has a fresh point of view.
What is your favorite thing to see on social media?
I love looking at interiors and travel diaries. Art, architecture, and, of course, fashion.